Brand Guidelines
UNIMATIC is a contemporary Italian watchmaker operating as a continuous design laboratory, seamlessly blending a passion for vintage aesthetics with modern, minimalist design.
The brand’s name is a fusion of the Italian word unico (unique) and the Greek word autòmatos (self-moving). This reflects UNIMATIC’s core mission: crafting limited-edition timepieces that deliver exceptional functionality, clean lines, and an unrivaled standard of quality within their price range.
Brand guidelines
Overview
UNIMATIC is a contemporary Italian watchmaker operating as a continuous design laboratory, seamlessly blending a passion for vintage aesthetics with modern, minimalist design.
The brand’s name is a fusion of the Italian word unico (unique) and the Greek word autòmatos (self-moving). This reflects UNIMATIC’s core mission: crafting limited-edition timepieces that deliver exceptional functionality, clean lines, and an unrivaled standard of quality within their price range.
Founded in 2015, UNIMATIC utilizes only premium materials and top-tier industry resources. The brand upholds its rigorous standards through an obsessive attention to detail.
Designed primarily as robust tools, every UNIMATIC watch features:
– Pro-Level Durability: Rigorously tested for 300-meter water resistance.
– Tactile Precision: Engineered for the distinct, satisfying click of the bezel.
– Meticulous Engineering: Featuring highly legible dials and flawlessly executed cases.
– Curated Details: Accompanied by carefully chosen, premium accessories.
Intro
The UNIMATIC identity is rooted in precision, modularity, and understated confidence. Inspired by industrial design, military instrumentation, and modern architecture, the brand communicates through clean geometry, monochromatic palettes, and disciplined visual systems. This balance between utility and refinement shapes every touchpoint, from product design and packaging to photography, typography, and digital experiences.
These guidelines establish the foundations of the Unimatic visual and verbal identity, ensuring consistency across all communications while preserving the brand’s distinctive minimalist ethos.
Values
Our values help to define the UNIMATIC brand strategy and narrow down the product development opportunities.
- Timelessness – UNIMATIC aims to create timeless designs that bridge the gap between vintage heritage and modern innovation, ensuring their pieces remain relevant and collectible for generations to come.
- Utility – The watch is viewed fundamentally as a tool. Every feature is designed to serve a practical purpose, prioritizing excellent functionality and “self-moving” reliability in any environment.
- Quality – A dedication to unrivaled standards, achieved by sourcing the finest materials and top-tier resources available in the market to ensure excellence within their specific price range.
- Essentialism – The brand focuses on a “clean design” philosophy. This removes clutter to highlight the raw beauty of the watch, blending vintage inspiration with a modern, streamlined aesthetic.
- Exclusivity – Rooted in the name unico, the brand focuses on limited-edition production. This ensures every timepiece remains a rare, distinct possession rather than a mass-market product.
- Resilience – A promise of rugged endurance. This is defined by rigorous 300m water resistance testing and a 24-month warranty, ensuring the timepiece can withstand the demands of professional use.
Tone of voice
Language is a fundamental pillar of our identity; when used with precision, it defines how the world perceives our craft. To maintain our standing in the global market, we must speak with a unified and consistent authority.
The word UNIMATIC must always be written in uppercase in all text and press materials.
Direct & Transparent
We utilize a neutral, straightforward tone to describe our products. Our communication should be as clear and understandable as our watch dials—stripping away fluff to deliver honest information.
Visual Storytelling
UNIMATIC prioritizes the “clean design” of our watches. Whenever possible, let the visuals speak for themselves. We avoid over-complicating descriptions with excessive technical jargon, choosing instead to communicate our quality through striking imagery and essential facts.
Visual identity
Language is a fundamental pillar of our identity; when used with precision, it defines how the world perceives our craft. To maintain our standing in the global market, we must speak with a unified and consistent authority.
UNIMATIC visual identity core elements:
- Logo
- Typefaces
- Website
- Photography
- Product details
